Most recently, I have seen a advertisement that suggests people to quit smoking. Nowadays, about one third of male adult are smoking. Also, about 80,000 to 100,000 children are starting to smoke everyday. Of course, there are many others who are trying to prevent this from happening.

I have seen a lot of videos and TV commercials about “quit-smoking” movements. However this video had a greatest affect on me. I am not a smoker, nonetheless despite the fact whether you are smoker or not, it has a great affect on every viewers of this video.

The director used a sympathetic and empathetic median to amplify the message it gives. What happens in this video is that few approximately ten-year-old children goes up to adult smoker and ask them whether they can borrow a lighter. The result was evident. Every adult rejected and refused to give the children a fire to light up their cigarette. During this process, both adult in the video as well as the children have an epiphany that they should not keep on doing this.

The effect of this promotion video was very successful. Using children’s innocence of childhood and strong prick of a conscience actually decreased significant amount of smokers who have seen this video. As the marketing world gets bigger and the world develops, people want stimulus such as sexual-related, violence, eye-catching arts and so forth. However, this kind of median that can ring people’s minds could let the viewers to really understand and to change their way of thinking.

Personally, I do not like the smell of cigarettes. If more and more people let each other know by touching their minds, 33.3% of smokers will be able to decrease to 3.33% and to 0% at some point in the future.