It was a great opportunity that I got to form a group to have an entire semester to work on a big project. Even before I talk about the academical and experience aspect, it was a decent exercise that made me to have a great network of friends and diversified spectrum of what a group work is.

I sincerely regret that I could not join the group meetings for few times due to the fact that my family reunited; my father lives in Korea alone and he got to visit Canada for limited amount of time. Even though I could not physically involve in the group meetings, I was mostly helping online in different areas.

Our group was well formed with each one of all different characteristics and strengths. The ability to make these dissimilarities into a great harmony with good chemistry was a crucial part to this project.

As we got together to discuss about Research In Motion, also known as Blackberry, great ideas came across and each of team members were able to transform these ideas into set of reports and consulting process for a better market strategy for Blackberry. While writing reports for first two tasks of the projects, few devil’s advocate were presented in a positive way to decrease the groupthink and increase the efficiency as well as the quality of the report. As we all work as a united team, the marks we got from those two assignments were above our premises to higher extend of satisfaction.

The process of making video was an amazing experience. Although most of our members did not know how to make a video, we all gathered up, researched to make a best video possible. The result was far more greater than what everyone of the group expected. It consists of all the information as well as homourous scenes.

This group project led me to know much better about Business Marketing. Marketing is not just about commercials, it is about the innovative ideas of distinctive members within the organization and how to put them into different areas such as pricing, placement, product and promotion. During this group project, I was well satisfied with the brainstorming, processes and result. It was a great experience that my professor offered our classmate to have! 🙂

These days, most of video advertisements consists of either, the Top Stars/Sports player, great sense of humor or stimulating sexual portion. It is a great way to approach customers. Apparently, stimulation and affiliation helps the consumers to easily get attached to the brands that consist of these stimulation, yet I believe the sympathetic, empathetic touching scenes can be a part of those category.

When I was surfing the internet, I bumped up to the video of advertisement under a name of “This is the Saddest Commercial You’ll Ever See.” This is a commercial of a life insurance company in Thailand. This video was in Thai language, however, the translation in English led me to fully understand the context.

In this video, a born deaf and speechless father comes out as a protagonist. He had one daughter who used to have a good memories with him. As she grows up and goes to school, she gets bullied and made fun of due to his father’s abnormality. The daughter then decides to commit a suicide hoping that her life would be ended from all the stress she got externally and internally. However, his father sense the absence of his daughter and find her outside of his house with bleeding arm. He then decides to take her to hospital and beg a doctor to save his daughter which would cost everything he got. Eventually, the girl gets her life back and then the commercial is put to the end.

Now, I understand that this is a commercial from a life insurance company and thus it is inevitable to have a serious content in the video. I am not writing this to set a boundary that all the advertisements should contain a sorrowful and a touching message, however I am proposing that this medium can be wisely and well used to move consumers’ mind.

According to a famous theory ‘Maslow’s hierarchy of needs,’ social needs is one of the most needs that people go through. This sense of touching message sends the affiliating message directly to the consumers whose then moved and get affected in his/her decision making.

At this developing society with better technology and better medium of commercials, a well-used touching lesson consisting advertisement could be a great way to move consumer’s mind as well as their behaviour of purchasing certain product!!