Audi “4 key rings” commercial video About a week ago, I have got a chance to see a video commercial from an auto company “Audi”. It was a commercial that consists of four key chains of a famous auto companies such as BMW, Mercedes, etc. hung on a wall side by side which the ring of it makes a logo of Audi. As a viewer, it was an astonishing commercial which was based on brilliant idea of comparing four of leading auto companies and stating that Audi consists all the unique features that other companies have. This commercial was originally introduced about seven years ago and had about two million viewers and was praised for its simplistic, yet attractive idea.

However, today, I want to take a look from a different perspective. I admit that I do not have a broad spectrum of Marketing in terms of commercials and advertisements, however advertisement that had shown in this video would be an unethical behaviour with regards to other auto companies shown. standing out by stating they have better product than the competition would be considered as an unethical practice.

Even though there was not vivid image of letting the competitions down, it still had a message that Audi is a better-off than the other companies. At this point of time, I think that having an impact message in an ethical manner would have created the best video commercial ever.