Nokia has lost its high reputation within the mobile phone market.
Approximately 16 years ago Nokia cell phones were very popular amongst adults as well as teenagers. Nokia was the producer of some of the earliest mobile phones (Wikipedia).
However, due to the rapid growth of other smartphone producers, such as Apple and Research in Motion (RIM), Nokia has quickly declined in its reputation.
It is now trying to reconstruct its software by switching from Symbian and MeeGo to Windows Phone 7 (Wikipedia). Similarly to Google, Nokia is seeking for a collaboration with other big companies. As discussed in the article “Google shakes up phone wars”, Google is also switching to Microsoft’s Windows Phone 7 software by purchasing Motorola (Marlow).
However, unlike Google, Nokia is facing severe financial difficulties. Hence, they are in need to cut down jobs in order to not fully go bankrupt. They cannot afford having a vast number employees when facing financial difficulties. Nokia needs to seek serious manufacturing changes in order to continue existing in the smartphone market.
Landis, Marina. “Nokia, the Telecommunications Giant, to Cut 3,500 Jobs – Sep. 29, 2011.” CNNMoney – Business, Financial and Personal Finance News. 29 Sept. 2011. Web. 03 Oct. 2011. <http://money.cnn.com/2011/09/29/technology/nokia_job_cuts/index.htm>.
Marlow, I. (2011, Aug 16). Google shakes up phone wars. The Globe and Mail, pp. B.1-B.1. Retrieved from http://ezproxy.library.ubc.ca/login? url=http://search.proquest.com/docview/ 883433190?accountid=14656
Wikipedia contributors. “Nokia.” Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 29 Sep. 2011. Web. 3 Oct. 2011.