Internship company

The Bay(Canada) & Lotte Department Store(Korea)

 

The Bay is a chain of 91 department stores that operate across parts of Canada. It is the main brand of Hudson’s Bay Company (HBC), North America’s oldest company.  The stores are full-line department stores, with a focus on fashion apparel, accessories, and home goods.

Lotte Department Store(Lotte Shopping co., Ltd) is a Korean the most famous department store, offers retail consumer goods and services and is one out of 8 business units of Lotte Shopping. Other Lotte companies include discount store Lotte Mart and supermarket Lotte Super.
□  Similarities of these companies

  • Most price about both of products are usually mid- to upper-mid, with some high price points in some store. In case of the bay is on Queen Street in Toronto, Lotte department Store is on Myeongdong in Seoul.
  • Both of them have the perfume and cosmetics department on the ground floor. On the other floors, there are designer clothing boutiques as well as many departments: home decor, kitchenware, toys, electronics, household appliances, and furniture, and so on.
  • Also both of them manage internet shopping mall too.
  • Both of them have many chain store, including overseas branch.

 

□ Differences of these companies

Check stand

In case of Lotte Department Store, because all brand have their own counter, customers can pay products on every brand. But, most of The bay  have one big counter, customer usually do a joint account there, because their check stand is decided.

Fitting room

Also in case of Lotte Department store, almost all brand have their own fitting room. Therefore customers usually don’t have to waiting for try something on. But, most of The Bay have one big fitting room, customers share it regardless of brand.

 

□   The strengths of the internship/host company

The Bay is one of the nation’s leading fashion retailers, because that was introduced In 1964, has since established a reputation for service, quality, style. Therefore that is pretty solid and safe company, hardly affected by bankruptcy problem.

In addition to that offers various services such as fur storage, home carpet and furniture cleaning, income tax services and a gift registry service for all occasions.

 

□   The strengths of the home company

That has tons of affiliated company such as Lotte cinema, Lotte Mart, Lotte duty-free, Lotte hotel and supermarket Lotte Super and so on, these are closely connected by creating a synergy effect.

Also, It’s very convenient to do their shopping for housewife customers, because there is playroom for children.

 

□   An idea about what the companies might learn from each other to improve their services/products as you understand them

Compared with The bay, Lotte Department Store has only 30years of history, that looks like star-up company. In order to keep their business for a long time, they should offer quality merchandise providing the best possible service, excellent value and selection like The Bay.

In case of The bay, they need to keep their customer service and also build new facilities for customer. increasing number of fitting rooms & counters would be good example.