[youtube=https://www.youtube.com/watch?v=des3dpKtfIM&feature=plcp]
While the media is buzzing again with iPad mini around the corner, Microsoft just announced the specifics of pricing and availability for the upcoming Windows 8 RT version of Slate. It’s a toned down version of Windows 8 that’s aimed at the tablet market. I love the idea of Windows 8 tablets, but the pricing makes me pause a little. An entry-level surface with 32GB capacity starts at $499 without the touch-sensitive keyboard cover featured in the video, while one with the cover costs $599. For $699, you can go up a capacity to 64GB with the cover included.
Now as a disclaimer, I’ve been very interested in Windows 8 tablets in general for a while. I also really like the commercial. It is not your regular “look at our product, look at it some more, and a little more,” but it has a heart-warming entertainment in it. But since the early announcement of the product, I subconsciously framed the RT Slate as a tablet since it can’t run x86 based programs, and would provide a full Windows 8 experience, and framed the pricier Windows 8 tablets as a fully functioning Windows computer in your hand. When they announced that they are going to have an RT version to have a competitive price point with the competitors, I imagined they were going to price the RT Slate lower than at $500, for the sheer purpose of market penetration.
Among countless contenders, I can only think of Kindle Fire and Nexus 7 as the ones who succeeded to take a bite out of that Apple’s market share. I am sure Windows 8 tablets are here to stay, but how fast they will make people put down the tablets they already own and pick theirs up instead will be interesting to watch.