as part of my project for COMM 486A, a course on entrepreneurship, i conceptualized a social network connecting creative individuals with worthwhile projects, which i called “Meego”.

the name Meego is derived from the  word “amigo”, which means “friend” in Spanish, as most you us are already familiar. this fun little play on the syllables also approaches the word “mingo”. immediately, the logo radiates a sense of “informal, joyful and intimate social networking experience”. this reflects the company’s core value to offer an online community that creates real personal and social values.

in choosing the logo’s color scheme, i finalized on light pink (#ff9999) and bright yellow (#ffcc33). the purpose is to create a vibrant sensation through the letters. both are lively colors that speak youthfulness, while their contrast reflects the fun aspect. the font is not original; i used the Wawati TC Regular installed on my Macintosh. the irregular stroke furthers the artistic vibrant of the logo, speaking to its core audience of creative individuals.