I was reading Azamat’s blog and I came across a post named `isn’t Audi going overboard?`, and I have to disagree with the part where he says that other luxury vehicles other then Audi don`t take an aggressive approach to marketing. The attached picture shows that BMW also participates in aggressive marketing. Like in the picture attached, BMW is taking a direct hit to Jaguar. Even though it is not done often, aggressive marketing is done quite often. Even more common is subtle direct marketing.
Do you think such direct marketing is appropriate for luxury brands that want exclusivity to participate in ruthless ads like these? Do you think this boosts sales for the advertiser? I think thats the main questions BMWs executives ask when they release these kinds of ads.
(If you don`t understand the ad, the jaguar logo is running away from the BMW.
