Cars are an interesting product when it comes to marketing, especially searching. Since the used car market is so large and diverse, there are many sites dedicated to finding used cars. On the other hand, new cars have more or less the same asking price since they come straight from the factory so therefore there are not many third party websites that can offer much help on pricing. The only thing they can give you is reviews and advice on the car.
The difference on used car sites are the pricing. Since markets in the automotive industry vary by region, it is difficult to find much of a difference in used car prices in one area. For example, cars with similar mileage and condition will be similar on craigslist as they will be on yahoo autos. The main feature on these sites is that there is a local search bar so it gives an incentive to the person visiting the site to stay within the site and keep searching. The following are a few screenshots of websites where users can search for cars.
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Another way to search for cars, especially for a specific brand, is to google it. When you google a certain brand, you receive a lot of information. This information includes different dealerships, contact information and websites to places where you can buy that brand. All these search tools lead to different results and different methods of finding a car of your choice. Ofcourse, there is great variation in all these methods and the best way to take advantage of all this information is to actually use it!
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