An interesting thing I found about Indochino and Ferrari is that they have something in common. They both have a made-to-order system. Although Ferrari carries used vehicles, they specialize in building a Ferrari to the customer’s desired specifications. So what can Ferrari learn from Indochino? Since Ferrari is such an expensive product, there is a need for face-to-face interaction but I believe a business model like Indochino’s could work just as well for Ferrari. Here’s how: customer would pick the model, colour, specs, seats, rims etc for the car he/she wants, send it to Ferrari, arrange the payment and wait for the car to arrive. This seems a bit far fetched but I truly believe this could work with high net worth clients. The richer people who have multiple different Ferrari’s probably could not be bothered to go into the dealership and test drive each car, they would rather tell Ferrari how they want it and have it delivered. How would this benefit Ferrari? This could save Ferrari millions in hiring employees and making dealerships across the country. Canada already only has a few official Ferrari dealerships and in BC there is only one. If someone in northern BC wanted to buy a Ferrari, they would have to come all the way down here. By applying Indochino’s model, Ferrari would be able to gauge how important their dealerships are. This also works for Ferrari because it is a type of car that sells itself, a salesman’s input would probably not make a Ferrari buyer turn into a Kia buyer, the customer usually knows exactly what he/she wants and how much he/she is willing to pay for it. I’d say Ferrari should give it a try!
