You bet they do! Plenty actually. Not only do future Ferrari and Ferrari enthusiasts post their thoughts about all kinds of Ferrari models but owners themselves post on many different Ferrari forums. You would think that someone who can afford a Ferrari would be the last to go onto an online social community to discuss a car but theres tons of Ferrari owners actually on websites talking about their love for the brand, their ownership experience and even discussing non-Ferrari related topics.
This is a great place for marketers to learn what their customers like and don’t like. Many posters talk about their ownership and buying experience. This could provide a lot of value to marketers trying to learn how they can make their brand even better. For example, often owners complain how their vehicle took longer to ship then they had expected. A marketer could perhaps come up with a plan to make that wait time go by faster by providing some pictures of their vehicle being built in the factory. This would make the customer feel like they are a part of the Ferrari company and will increase brand loyalty. But it could be possible that Ferrari and even competitors are lurking the forums to get ideas for their next flashy car.