As mentioned by Berfu, most travellers like myself don’t pay attention to safety instructions on board mainly because it is very boring and repetitive. Even different airlines seems like they have the same instructional video. With this, Virgin Airlines is able to differentiate themselves among competitors and potentially attract more customers.

The main purpose of the video was probably to make it more engaging for passengers and ensure they know the safety procedures in case of an emergency. However, Virgin was able to utilize and maximize the costs used in the production of the video by effectively using it as a marketing tool. By releasing the videos on Google Play, Youtube and on digital boards across Time Square, they were indeed able to increase brand awareness and spark the interest of potential customers.

Not only this, but Virgin Airlines is able to project themselves as a fun company offering great flights.

The video: Virgin America Safety Video #VXsafetydance

Response to Berfu’s blogpost.