It is recently reported in China that the pre-installed apps in android cellphones has post a great threat to personal information security of the users.
According to statistics,a new android phone will be pre-installed about 10-20 apps,which can not be uninstalled by users.Most of these apps will not be used in daily life,but they take a lot memory size and affect the speed of cellphone running.These apps will run automatically when the cellphone is switched on, which would not only affect the running speed but also make the mobile data usage reach its limit easily.
Research shows that both mobile agents and marketers can get profit by pre-installing apps,about 1-1.5 RMB each.It is a lack of business ethics because they ignore the interests of consumers.Additionally,android phones may lose their customers because compared with iPhone does not have these boring pre-installed apps.Even most android phone company are using cost leadership strategy,they should also focus more on customer relationship.
If a company can stop pre-install these useless apps,there is a great possibility to gain customers from its competitors
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