Google-the importance of culture

Recently,Google have been named the “best workplace” in Canada(http://www.google.com/about/jobs/lifeatgoogle/best-place-to-work-canada-2012.html)Actually,this is the fourth time that it takes the Best Companies crown.(http://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/1.html)

The reason why it is so attractive is not only because of its amazing perks but also its great organizational culture.In Google’s culture,diversity and inclusion are emphasized.In addition to celebrations like Black History Month , LGBT Pride , Hispanic Heritage Month , and Veteran’s Day,they also have celebrations and traditions for Googlers(http://www.google.com/diversity/culture.html),which make employees from different culture feel warm and a sense of belongings.This is believed to increase employees loyalty,resulting in a low turnover.

Also, Google maintain a casual and democratic atmosphere,which can been seen from their wall colors and the decoration of their buildings.Team are made up of members with equal authority(http://suite101.com/a/google-the-worlds-most-successful-corporate-culture-a242303).So it is kind of like a decentralize company where everyone communicate much and work with enthusiasm and happiness.Obviously,employees are more productive and creative when they feel valued and respected.

I think what Google is doing is “to treat your employees like your customers”.So,employees can serve better for both the customers and the firm and bring more profit.

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