Entrepreneurship——Turning Technologies

Established by Mike Broderick in 2002, Turning Technologies has become a global leading company in the Audience Response Industry. Over half of the U.S. colleges and universities are using Turning Technologies’ response solutions on campus. It grew exponentially, 3707.9% from 2004 to 2007. I was astonished by its speed wealth creation resulted from not only the entrepreneur’s investment but also his vision of changing the phase of the industry by innovating new products continuously.

As the entrepreneur, Mike Broderick has been dedicated in creating innovation throughout the company. As he said in the video(see below), the only way to compete in the global market place is to be the smartest and “have the best”. And that comes from smart people who are able to take the real risks and do incredible things. I think having the will to take risks and to lead the industry through innovation, rather than to simply copy, are great entrepreneurial characteristics that can lead to huge success. This can generate new demand, and thus avoid increasing fierce competition in the existing market.

Video:

References:
http://www.turningtechnologies.com/company/
http://www.turningtechnologies.com/company/history/