Bad tactics? Bad strategies?

Jaguar-Land Rover, which is now owned by Indian company Tata Motors, is trying to capitalize on the emerging automobile markets such as China. However, it faces a human resource management problem——the company is having trouble to move its talented managers and their team to China to facilitate the achievement of the company’s objective in Chinese market expansion.

Jaguar’s human resources director Des Thurlby tries to pursuade the managers to work abroad by telling the link the job oversea to future reward and recognition——failing to move overseas would not rule a candidate out of a board position, but promotion was far more likely if an employee had worked overseas. Though the strategy itself follows positive organisational culture that motivates by rewarding and takes care of workers’ personal growth, they are still reluctant to move out. If it does not work within the time allowed, I believe it would be wise for him to either improve the tactics to the strategy (for example, giving them tangible short-term “well-specified” reward and recognition if this is more likely to be attractive), or change another strategy (perhaps it’s more feasible to hire local managers).

References:
http://www.thefirstpost.co.uk/71593,business,jaguar-staff-told-to-move-to-china-or-risk-promotion
http://www.telegraph.co.uk/finance/jobs/8134971/Jaguar-tells-managers-relocate-to-China-or-risk-promotion.html