Goodbye Bush, says Veet in cheeky ad
Some quick facts before you read the post:
Veet is a hair removal product for woman.
Bush is a slang word for hair.
“Goodbye Bush” was an interesting ad of Veet just after Obama took over Bush’s position of the US president. This short ad informed customers what its products do and capitalized the hottest political issue at the same time. The ad commented on the fact that Obama would be taking over power after George Bush, and demonstrated “Yes ladies, our product will remove your unwanted hair.”As Brand Strategy magazine said, “We love this ad we got sent, which comes from Veet.” This creative ad was a huge marketing success. It went viral. The minute this ad went out, scans of it started to be spread widely around the internet. This ad was really cheeky but people loved it so they shared it. It’s easy to get into people’s mind even for a long period of time. How many times do you read a dirty slang term in newspaper? When I look for a hair removal product, my mind would probably jump to Veet. That’s a brand recognition due to its fantastic marketing.
Reference:
http://brandstrategy.wordpress.com/2009/01/21/goodbye-bush-says-veet-in-cheeky-ad/