This Blog is written as a comment to one of Ayesha Hasan‘s Blogs：Staples, online shopping.<https://blogs.ubc.ca/ayeshahasan/>.

In the post “Staples, online shopping” (Ayesha Hasan), author points out that Staples closes 15 retail stores because online shopping affected Staple’s business, saying that in a world where you can buy everything online largely affect the sales performance of the physical store.

However, I could not agree to that point. Online sales, admittedly, is popular, but would customers go online if they only want to buy a couple of pens which can be bought in the store nearby? I do not think so, at least not for most of the people. Online shopping is so welcome mostly due to de deduction of the opportunity cost of customers buying things. When buying something that needs careful consideration or large quantity, consumers save huge amount of money and get more options. On the other hand, stuff like staples and other groceries that are needed immediately and are usually bought in a small amount could not take the advantage of online shopping, since the opportunity cost of shopping online even exceed the cost to go to a actual store.

Nonetheless, the model O2O (online to offline) which is mentioned in Hasan’s blog post can be very helpful. Choosing items online and pick up at a store selected.

 

Work Cited:

Hasan, Ayesha. “Staples, Online Shopping.” (2014). WordPress. Web. 11 Nov. 2014. <https://blogs.ubc.ca/ayeshahasan/>.

Featured photo from :

http://www.socialsamosa.com/2013/11/coming-together-online-and-offline-worlds-interactive-technology/ 

http://www.vancouversun.com/news/First+Nation+chiefs+stage+Site+showdown/10215965/story.html

http://www.vancouversun.com/business/Alternative+power+projects+cheaper+than+Site+report/10193801/story.html

There are many factors that impact a company’s business plan or model, the aboriginal people is one of them sometimes. In this case, the C site would bring about inverse effects and therefore is strongly opposed by the aboriginal people. As a result, the government has to make adjustment – to develop alternative techniques.

Thus it is important to get to know and avoid every incident and factor that could impair a certain business plan before launch it, since this C site is already ready to go if it was not for the aboriginal people. If government had thought of it earlier, much time and resource can be saved. In addition, we also learn the importance of a backup plan when running a business.

From another perspective, BC hydro, which wants to launch the C site, is very likely aware of the fact that this action could jeopardize aboriginal people’s benefit, but still released the program although was rejected. It is irrefutable that companies, excluding non profiting ones, are money oriented and sometimes we need to stand out for our own right if offended, for some firms may take aggressive move to obtain more profit.

 

http://www.marketingweek.co.uk/news/lg-rolls-out-new-positioning-to-add-warmth-to-the-brand/4007542.article

In August 2013, LG launched a new brand identity, adding warmth into the brand image.

This is a move that the firm is trying to put itself in the leading position of a particular aspect. It is right that a company should always find a perfect position in the business game but I think LG did not get the right facet, since many companies has long realized that customer experiences are the most important  things to work on and they are already advertising about how they put customer value in the first place.

It is essential and inevitable that a firm would fail a few times before finding the right spot. Although LG is one of the most successful appliance companies, it does not have an outstanding character. Some firms, which have successfully built their brand image such have deeply rooted their special characters into customers’ mind.

Maybe LG can try some slogans that target certain customers more specifically and stick to them instead of a slogan that is to broadly targeted