http://www.pcmag.com/slideshow_viewer/0,3253,l=329107&a=327219&po=6,00.aspRecently,
Apple company launches a new product.It is called Apple Watch which is basically a watch but includes lots of brand-new items to attrack customers.New apple watch is in great advantage of winning numerous custoners.First of all,its proposition is appropriate.It mainly focuses on Royality ,thus providing high-class service through their products.Apple company chooses the right time to to become a leader in customers’ mind due to the high-tech stuff of watch like receiving messages,siri,measuring heart rate when exercising.Though Sumsung also launches watch in accordance with smart phone, the differientiation value is much less competitive than Apple Watch.
The name is another factor that has impact in boosting sales.Apple choose Apple Watch to title the new products,which delivers the important information to customers that it’s another “Apple” stuff.Many customers are reminded of this and consume much due to the effect of brand.Despite that,the fuction of Apple watch not only creates
values proposition like uniqness to customers,it also relieves customers’s pain ,that is to say,the function of receiving message from watch prevents unconvenience that customers need use phone to see messages everytime.All of these position target market right and gain advantage in customers’ decision making.