http://www.vancouversun.com/news/metro/Unilateral+park+declared+Tsilhqot+includes+Prosperity+mine/10192766/story.html
First nation people announced that they fold New Prosperity Mine into tribal park areas, which states that they are against the Mining industry in order to protect natural habitats.
Based on PEST analysis, the S-social and cultural factor in Macro environment influences New Prosperity mine’ development. Specifically, first nation people regard tribal park as a land of their “cultural, heritage and ecological values”. They have ownership of the land and responsibility to maintain their heritage-tribal park. The concept of values decides the survival of $1.1 billion gold-copper project of New Prosperity. New Prosperity’s key activities have to be stopped due to social effect. The revenue stream shrinks .Key resource including land resources and human resource reduces as first nation people are unwilling to offer them natural resource and native employees.
First nation people’s value about tribal park’s environment and heritage imposes a threat to New Prosperity. In SWOT, New Prosperity’ weakness- factory site decides that the validity of first nation ‘s threat.First nation enforces the supplier power and disability of barrier to enter to mining industry, which restricts company and disables the opportunity from abundant key resource.
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