Monthly Archives: November 2014

In Amazon, the busiest days are during holidays, and it’s also the best time for company to make profit. There is a heated debate about whether Amazon should hire more helpers or give employees break . “Amazon company said it will hire 80,000 seasonal employees this year, up from 50,000 two years ago.”

I disagree with Amazon ‘s act. If it continues to hire employees during the holidays,it tends to cause growing hatred by employees. The employee satisfaction is very important especially in these kind of service requires lots of energy and patience in repeating the boring work.If company didn ’t deal with it well, employees are easily quit, which leads company to loss the most vital human resources .Since production line of Amazon is mainly assembling products ,the lack of labor lags efficiency of key activities directly. Then companies needs extra time to train new employees ,which causes the delay of delivery and whole production line. Amazon should focus on HR management and enhance relationship with employees like Costco .The CEO in Costco states that employees deserve thanksgiving off and the Costco closed all day during holidays .The employees turnover rate in Costco is only 12% compared with 20% in Amazon.

reference from (1)http://money.cnn.com/2014/10/16/news/companies/amazon-holiday-hiring/index.html?iid=EL(2)http://money.cnn.com/2014/10/28/news/companies/costco-thanksgiving-closed/

http://money.cnn.com/2014/10/16/news/companies/amazon-holiday-hiring/index.html?iid=EL

http://adamhartung.com/wp-content/uploads/santa-claus-coca-cola.jpg

As the famous long-history beverage seller ,Coca recently experiences a decline in sales according to its third quarter report.The company focuses on the old forum to advertise Cola ,which neglects the fact that Cola is abandoned by customers because of its unhealthy content.Adam Huang states that CEO’s decision about firing marketing people isn’t appropriate. I agree with this.

Coca is the first one to sell cola in customers’ mind which helps Coca to win in the rivalry competing with companies like Pepsi.Its long-history brand is the strength of the company. Now this strength meets the threat about customers’ preference change(social-factor shifts in macro environment). It’s marketing executive’s mistake as he didn’t do enough market research to realize customers’ current mind.However,he did a great job in assisting company to meet the great opportunity of cooperating with Olympics and World cup in global market . Scoot should be given incentive compensation . His quit shows the wrong HR management of company .If company doesn’t adjust the false management,the whole inspiration of workers will be discouraged .Company should reward scott due to his outstanding contribution in allowing cooperating while still hoping for the correct market method.To attract customers again, marketing persons should focus on the advertising of “ZERO” to impress customer that Cocacola is the first to sell sugarless cola.It should be changed from target niche market (young people) to all-age group by selling its PoD-“ZERO” as increasing concern of health issue provides opportunity for the company.

Recently,Sony closed the production of OLED television and the whole business falls down. There are many reasons inside its failure,the most important one is the poor management about products. It is mainly about lack of disruptive innovation.In 1980,Sony invented Walkman and gained large market popularity.However,with the the increasing technology advance in macro environment,customers prefer high-tech staff like ipod from Apple.Sony has projected that the trend of market needs of digital music player,but it didn’t put into act,which causes Apple apply the digitization and took over to be the first one to sell ipod with relative low price.It changed the customers’ mind as well as market demand situation which used to be owned by walkman. They also made same mistakes in producing tablet PC due to lack of SWOT and Importance-urgency analysis.

Another reason is poor leading effect of CEO .The aim of the business is just gaining profit .CEO became conservative and unwilling to take risk to innovate .This causes all employees less inspired by this entrepreneurship culture and executives always decide in hesitation which loses the opportunity of leading the market.HR management also contains mistakes about lacking reasonable treatment to workers due to the S from Pest.Specifically, Sony follows the stereotype of running business in the group in Japanese culture while individual worker is concerned in western countries.Sony add pressure to workers with strict timetable to achieve total profit aim and ignore their satisfaction.While in Google, their office atmosphere is extremely relaxing and creative.The less-experienced HR management is non-neglected when analyzing the company’s future development.

reference:http://www.post-gazette.com/business/tech-news/2012/04/15/How-the-Tech-Parade-Passed-Sony-By/stories/201204150180http://gizmodo.com/5902234/how-it-all-went-wrong-for-sony

I agree with Kevin’s point of view about Tesla’s changed policy of patent. This is also a very good way to enable Tesla’s sustainability in the long term.. By sharing the technology, there are more electric cars being sold to public and the serious environment pollution are going to be alleviated. Although patent is of high importance, especially in comprubtive industry as it’s a way to increase company’s strength,Tesla have already impose the first-one image in customers’ mind and it is now become the first one to share technology and create benefits for society. Due to the stereotype that 60% of consumers buy products due to its brand, Musk proposition its brand successfully by fulfilling CSR.

According to Triple Bottom Line, the company has to concern about three factor: people, planet and profit. Tesla do well in waste reduction and address urgent environment problem. It also increase customer satisfaction as people of different salary level can enjoy high tech. Though it decreases economic profit in short run, it adds value for own business thus last in long term in competition.
https://www.google.ca/search?q=tesla+patent+open&espv=2&biw=1366&bih=621&source=lnms&tbm=isch&sa=X&ei=_HZiVLrBFZHUoASs4ICYCw&ved=0CAYQ_AUoAQ