I agree with Kevin’s point of view about Tesla’s changed policy of patent. This is also a very good way to enable Tesla’s sustainability in the long term.. By sharing the technology, there are more electric cars being sold to public and the serious environment pollution are going to be alleviated. Although patent is of high importance, especially in comprubtive industry as it’s a way to increase company’s strength,Tesla have already impose the first-one image in customers’ mind and it is now become the first one to share technology and create benefits for society. Due to the stereotype that 60% of consumers buy products due to its brand, Musk proposition its brand successfully by fulfilling CSR.
According to Triple Bottom Line, the company has to concern about three factor: people, planet and profit. Tesla do well in waste reduction and address urgent environment problem. It also increase customer satisfaction as people of different salary level can enjoy high tech. Though it decreases economic profit in short run, it adds value for own business thus last in long term in competition.
https://www.google.ca/search?q=tesla+patent+open&espv=2&biw=1366&bih=621&source=lnms&tbm=isch&sa=X&ei=_HZiVLrBFZHUoASs4ICYCw&ved=0CAYQ_AUoAQ