Recently,Sony closed the production of OLED television and the whole business falls down. There are many reasons inside its failure,the most important one is the poor management about products. It is mainly about lack of disruptive innovation.In 1980,Sony invented Walkman and gained large market popularity.However,with the the increasing technology advance in macro environment,customers prefer high-tech staff like ipod from Apple.Sony has projected that the trend of market needs of digital music player,but it didn’t put into act,which causes Apple apply the digitization and took over to be the first one to sell ipod with relative low price.It changed the customers’ mind as well as market demand situation which used to be owned by walkman. They also made same mistakes in producing tablet PC due to lack of SWOT and Importance-urgency analysis.
Another reason is poor leading effect of CEO .The aim of the business is just gaining profit .CEO became conservative and unwilling to take risk to innovate .This causes all employees less inspired by this entrepreneurship culture and executives always decide in hesitation which loses the opportunity of leading the market.HR management also contains mistakes about lacking reasonable treatment to workers due to the S from Pest.Specifically, Sony follows the stereotype of running business in the group in Japanese culture while individual worker is concerned in western countries.Sony add pressure to workers with strict timetable to achieve total profit aim and ignore their satisfaction.While in Google, their office atmosphere is extremely relaxing and creative.The less-experienced HR management is non-neglected when analyzing the company’s future development.
reference:http://www.post-gazette.com/business/tech-news/2012/04/15/How-the-Tech-Parade-Passed-Sony-By/stories/201204150180
http://gizmodo.com/5902234/how-it-all-went-wrong-for-sony