Comments on external blog from Business of Fashion:
How Kitsuné Cultivated a Loyal Fashion Fanbase Through Music
As discussed at the very beginning of Comm 101, a single department in a company cannot function alone without cooperating with other departments. Instead of “Marketing vs. Accounting”, it should be “Marketing & Accounting”. Likewise, as mentioned in the article, through the combination of music and fashion, the company Kitsune achieved multiple successes in the sales market. Hence, widely using the combination impact, 1+1 can be greater than 2.
Carefully analyzing the market should be the most important step of deciding what to combine and how to combine. Compared to entering fashion industry, entering music industry requires less capital investment. Based on this fact, Kitsune chose to use the music side of the business as a financial tool to provide cash flow for the fashion side of the business to produce a collection or open a store. Also, in the marketing side, music is always an effective marketing tool for promotion. Inversely, what the fashion side can do to pay back the music side is that a high-end fashion company image will be established by entering fashion shows in New York, Paris and Tokyo. It will always end up at the simplest idea — people help people, department supports department. With combination, the impact power will be greater than one man’s power.