Business opportunities can really be found in every corner. Take for example, Canadian John Hardyment who decided to put a spin to the addicting Asian game, Mahjong. He saw the success of World Series Poker in Las Vegas and decided to adapt Mahjong into the same kind of event. He started the mahjong tournament, World Series of Mahjong, in 2007 and has managed to make it into an annual event at Macao (except 2009 due to the financial meltdown). The tournament spans for 3 days in a single-elimination format and the cost to register is US$650. A total of US$1 million is to be shared among 32 winners, with the top winner receiving a US$500 000 check. Being such a famous game loved by all Asians, it undoubtedly attracts many players per year. Aside from the annual event, throughout the year, there are events of a smaller scale that people can participate in, as well as online tournaments. The beautiful aspect is that marketing costs are low because it is the biggest official Mahjong Tournament that players can participate in. John Hardyment definitely hit gold with this venture.