Blogs market celebrities or celebrities market blogs?
Not only products need marketings, people need them too! With the increasing trend of writing blogs, many people start to spend ton of time on blogs; and, a huge portion of them closely follow celebrities! Now, the question is, in reality, do blogs promote celebrities or celebrities promote blogs?
It is not hard to understand that celebrities need to make their lives a little bit public to promote themselves. Before blogs have ever existed, the media always “help” promoting celebrities, sometimes positive and sometimes negative. And, the media will always make sure those superstars appear “hotter”! This will not only market the media themselves but also helps those celebrities to gain popularity! However, sometimes, those superstars do not really appreciate the media’s efforts. To change this phenomenon, blogs and other online tools start to become an indispensible part for some of those celebrities to gain popularity, and always in the positive way.
From celebrities’ massive usage of personal blogs including personal pictures and interactive conversations, this social media gain so much more attention from other people. People get on blogs and start to write about themselves. In turn, blogs get what they want which is popularity and people get what they want which is other people’s attention-it is a win-win situation.
Blogs and celebrities is just one of the examples where two of them depend on and benefit from each other. This kind of marketing strategy is very simple and useful out there in the market! And, to market successfully, we should consider other people’s benefit while get yours.