How do Sauder students market themselves?
CUS election, the busiest week for the CUS in Sauder, is taking place this week and getting more and more intense. As a second year student who just learned a little bit about marketing, I found it really interesting to see how all the candidates run their campaign and market and promote themselves. From my knowledge with marketing so far, I found 3 commonly using marketing tactics taking place this week.
– Tangible advertising: All the candidates give out free gifts in classes and put up their posters around the buildings where all commerce students will have a chance to see and to learn about them – “Learning affects both attitudes and perceptions” (Marketing).
– Social media: As Generation Y, we are heavy on the Internet and technology; Facebook, Youtube, personal website, blog and e-mail are all being used this time. Every day, we receive e-mails informing us about Facebook updates, new and fancy Youtube videos and candidate greeting cards.
– Word of mouth: An important factor for people to make decisions is social factors. For us and for this special event, the key is our reference groups – friends. By attending all the events holding by Sauder clubs, all candidates approach to all their friends in person. Once people hear their friends voting specific candidate, they will do too! That’s the power of relationship!
This time, what they learned from classes are all turning into application. From marketing plan to website designing, from public speaking to effective networking, all of the candidates are trying their best to achieve their goals. It’s fun and amazing to see all the cool strategies they use. More importantly, it is also fascinating and inspiring to see these motivated and ambitious individuals fighting for their dreams.