Apple’s marketing strategy for their new products！
It is not uncommon to notice that companies hold their inventory of new products to motivate buyers. People line up for a long time and purchase a new invented product to satisfy their emotional needs. Apple is the master at this strategy. As a matter It is not uncommon to notice that companies hold their inventory of new products to motivate buyers. People line up for a long time and purchase a new invented product to satisfy their emotional needs. Apple is the master at this strategy. As a matter of fact, they have good products to offer to people. They also adopt inventory holding strategies to keep customers interested and excited about their products. In the beginning, Iphone, as a good example, has always been getting the attention from customers because people have to line up for it. There is always this huge demand from customer which is one of the pull strategy Apple uses. However, launching the newest Ipad 2 on March 15th, Apple this time have adopted a different approach. This time, they do not hold much inventory as they used to do before as a news article mentioned on Yahoo news. This approach will prevent employees from making inventory and order mistakes which will provide a better customer services. However, it also brings up some other problems at the same time. Black market in China is one of the most severe issue that “[they] buy from here, then sell” back to China, making about $1100. Apple’s successes with their marketing strategies have proven their market power and customer loyalty in this industry. And, now maybe it is the time for something different!
http://news.yahoo.com/s/nf/20110316/bs_nf/77739