Similar commercials?
Sapporo beer, I was totally attracted to the topic when I saw the blog about it. The reason is that I like the taste a lot. Digging into the topic in Amanda Liu’s blog post, I then realized it is about a new online commercial it produced. Basically the commercial showed the process of how the beer was made. And, I agree with her for the idea that it gives a good sense of Japanese culture by using traditional Japanese music, wrestling, and etc. Then think back to a marketing lecture couple weeks ago, I realized this commercial is actually very similar with one of the Coca-Cola commercial we saw in the lecture. So, my question here is how effective and ethical is imitating an existing idea of a commercial. First off, which company “borrowed” the idea from which? With some research, I have found Coca-Cola has introduced its commercial in 2006 and the Sapporo beer commercial was on it about a year ago. Despite that they are both very fascinating commercials, I find they are also similar in ideas. That would probably have no legal issue since they have much different as well. In my opinion, this commercial will be very effective because they have borrowed a successful and amazing commercial and they have made it very unique in its way as well. Here are the two commercial, please take a closer look!
