The ethic of commercial advitising…
***CLICK for the Pepsi commercial***
Big company spends millions of dollars for their commercials every year. As a matter of fact, Pepsi is the leading company for advertisement. “What a hilirious commercial. Coke definetly get owned!” laughing from my friend when we watched a commercial on Facebook. Couple years ago, Pepsi launched a commercial which was described as “hilirious advertisment about Pepsi” on YouTube. While it seems like a very funny and entertaining commercial, in my opinion, it has a couple of ethical issues both for the society and its competitor Cocacola.
While having a young children as the main character in the commercial, it casts the sight that kids will seem adorable and smart for doing something like that. Meanwhile, from watching this commercial, kids will not only learn that it is acceptable to wasting money but also the “art” of using others as a step stone for what they want. When kids see this commercial at a such a young age, they will learn and implement the idea somewhere else which can be a unethical action to perform.
In the commercial, the kid steped on Cocacola to reach Pepsi on the top of the vending machine. This severely impacts viewers’ perception on Cocacola brand and makes Cocacala as the cheap and unwanted product which could probably destroy its image. I think it is not fair in the competition with Cocacola and will lead to many other competition issues among these two companies in the future.
However, fortunately, this commercial was only put on YouTube instead of the TV which, I guess, was opposed the the Cocacala company in the publishing process. Overall, I think company should not put such commercial up as the competitive weapon because it hurts both the viewers and other competitors.