Consumer behavior
Jan 27th, 2011 by yuewu
After experienced 1st week of teamwork in marketing course, I felt myself made a progress these days. it’s a bit hard for me to discuss a project using the second language. So glad that my group member helps me a lot.
There were so much fun going on these week. We analysis the consumer behavior and learned how to do a marketing research. Social factors, situational factors, psychological factors and marketing mix are the 4 key points that influence consumer behaviors. This reminds me that sometimes when I went to the mall or supermarket, if sellers give me sample of the food or there are discount going on in the store, i always cant help to buy new stuff which are unnecessary. In China,when new year coming, shopping malls offer customer” great deal” on merchandise. If you buy a cloth of 1000yuan, then you will get 500 coupon back. The trick part is here: often, there are no merchandise ‘s price is exactly 500, and coupons are restricted for certain brands of cloth and consumers must use the coupons during certain period of the time. When a consumer want a cloth on 1000, then she may pay 500 cash with coupon, then she get another 500 coupon……. as you can image, seems consumers get a great offer, but they are kinda of stuck with the given coupon because with a coupon, consumers always want purchase more.
Today’s class is so much fun! teams are tasked to try the samples of 3 different brands’ cookies and coke. Then each team give feedback on the samples. This activity looks like a market simulation, gives us a general picture of how to conducting a marketing search.