Month: February 2011

when it’s the time to go for a jog or drive on the way to school, I listen to my high energy boost music. During the car ride, I joggle between the news and my Japanese lessons. All of these events are done  through the use of a little device that seems to be everywhere we look. For past few years, we have seen how apple corporation not only introduced ipod into the market for music players, but also created the new must have pop icon.

After the discussion about product life circle in class, I begin to think about i pod’s life circle. ipods have grown into a recognizes culture symbol and was introduced to in2001.Designed and marketed by Apple corporation, ipod is a brand of digital audio/video players that stand out form the rest due to their user friendly interface and sleek design.

Currently, ipod is in the growth stage of its product life circle. It has shown a steady growth rate in sale as reported by Apple corporation.The most recent report has  shown a significant growth in the sakes volume of ipods, which is a good indicator that apple’s market is expanding. It appears as though there is now a definitely public awareness of apple ipod worldwide.

Although Apple already has a huge following of loyal customers, the apple has created new generation of new fanatics that simply can’t get enough of the ipod and all of the ipod attachment have since developed!

Brands are valuable to the firm, firms often use different branding strategies to increase company’s popularity.In order to develop the strategy, firm need to determine its brand’s objective and putting a plan into place that will help firm  success in meeting them first. Secondly, The power of a company’s brand relies on the ability to focus. That is why defining the target market will help to strengthen the brand’s effectiveness. Thirdly, When creating a brand strategy for a product or service, it is important to perform a careful analysis to determine principal barriers that may come in contact with. These barriers are also known as market conditions that can keep the product or service from achieving success.  Last, packaging is the most important thing because company image is all about the appearance of the packaging.