Month: March 2011

Public relationship is a field concerned with a public image for business, it also a practise of managing the communication between an organization between its public. Public relation disciplines include many of fields such as financial PR, consumer PR, Government PR and so on.

For marketing, it’s focus on the market, consumers and demands. Public relationship is interested in relationship-reducing the conflicts and improving cooperation. Good public relations will create a healthy environment for marketing. But simply providing technical support for marketing is not the same as good public relations.

Managing the Customer relationship is a key factor for marketers to develop their products brand among targeted population.

Here I’d like to talk about how Apple Inc. developed its customer relationship and how the company achieves to a tremendous customer loyalty. First, Apple introduce a variety of products, by doing so,  many consumers who may not ready to purchase a apple computer probably want to give gadget like iphone , itouch, ipod a try. This creates new opportunities for new users to be introduced to apple. Apple Inc also    create a store only for apple.  Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers. This is a space where Mac funs can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer. The company offers consumers a number of different ways to enjoy its products. By giving customers an opportunity to employ Apple in their living rooms, pockets and offices, Apple makes it easy to stay loyal to a brand they already like.

Apple can be so successful is not a result of luck or force beyond its control, it’s a part of a well-thought-out plan that deliver strong products and create an Apple culture in the world.

After watching a TV series, I become very interested in beauty industry. Everyone wants themselves to be beautiful and adorable to get other people’s attention.  Beauty not only is about having gorgeous apprearence but it’s also related to how self-esteem and self-value can be expressed individually at the best way. There is a lot of money to be made in the beauty industry, now more than ever. Every month, there seems to be a new product on the market promising youth for old women and glamour for the younger women.  Every magazine has a big section about beauty products because companies are willing to pay a huge amount of money for glossy advertisement about cosmetics and skin care products.  Beside, the anti-age products are growing at a furious age. Many of the top end cosmetics brands create their own anti-age product lines. And it seems that research and develop new anti-age product has became a mainstream in today’s society. Also, over the past five years or so, celebrities have become spokes models for beauty products, unseating the ‘Supermodels’ of the late 80’s, early 90’s. This reflects a general trend in advertising, I think, where celebrities have pitched all sorts of products from watches to foundation. They don’t wear a ton of makeup when stalked by paparazzi, but they may make a ton off pitching it for ad agencies.

So many people are obsessing more than ever about their jowls falling or lines appearing. It’s turning people to cosmetic surgery. At the same time, young people trying to look mature and piling on makeup at places like Sephora, which has whole lines of makeup geared for teens and preteens. More and more younger girls are making themselves up in an effort to appear mature/older.

promotion are powerful nowadays because it has been apllied widely by firms to increase their products sales. The real meaning of promotion means get the right message to the right audience though the right media. For example, peole often stop by the shops if there are any promotions going on , like what we often see, buy 2 for 1 price, or store give consumers discount coupon for the next purchasing. Therefore, customers are likely go to the store one more time to use the coupon. Another example would be the Mcdonald offer free coffee during the chrimas time in order to attract more customers stop by the store and increase the sales. It’s smart to use such promotion tactics because customers like free drink and once they get into the store, they are likely to purchase more food.

However, sometimes promotion could be costly for companies if consumers don not response to the promotion as company expected. Personally, for firm whose products are cheap and acceptable by consumers, promotion would be a good strategy to increase the customer base. But for the company who intends to sell luxury products, promotion may not be very effective because consumer think even the promoted products are still very high. So company should be very carefully when they choose promotion strategy in order to increase  its customer base and sales.