Month: April 2011

Today， I just skim over the Carina Ip’s Blog.In the blog, she talks about Tim Horton‘s“Roll up the Rim promotion”.I was interested about it and want to  learned how Tim Horton increased its revenue by providing effective marketing promotion strategy to directly pull the consumers. First, roll up the rim becomes a trademark for the Tim Horton that distinguishes the Tim Horton from other industry competitors. In order to get a good understanding about why the Tim push out such promotion, I did a research, The Roll Up The Rim To Win promotion was created in 1986.by  doing so , restaurant owners can reward their loyal guests by giving them the opportunity to win millions of exciting prizes with the purchase of a hot beverage. Surprisingly, I found that Tim Horton’s does not participate in coupon or discounting programs as part of their national advertising strategy. They let the customers know that they are offerring guests’ every-day, value-priced, quality products.

Without providing various promotions, instead, Tim Horton just gives consumers a time limited chance to win a prize. Once I bought a coffee at Tim Horton, usually, I never roll up a rim or scratch a card to see if I get a prize, but when I looked the title “please play it again” I roll up the rim and won a free donut surprisingly. Here I would say that Tim Horton is so successfully seduce consumers to purchase their products, and maintain a high level of loyal customer base.

When I know Sauder offers us 1 credit course, which contains public speaking in the  1st term, and tutorial at the 2nd term, I feel a bit of stressed and frustrated because I am afraid of giving speeches at public.Also, I heard from my friend that 299 is too strict  to the resume and cover letter homework , even a little bit grammar mistake would lead a zero grade.

However, at the end of the semester, I feel glad about the course because I learned so much . as today, I fell more confident about giving speech at public, at first semester, every week I need to prepared a topic and give a 2miniute presentation in front of class. Although I fell nervous every time when I stand in front of many people,my confidence was gained a lot and my presentation skills was improved substantially. Further more, listening to other people represent inspires me a lot because I can learned from how other people present at a better and humorous way.

At the second term, I learned a lot of things from the tutorial. I enjoy the class because TA shared many experiences with us in searching job posting, witting good resumes, preparing the interviews. All of those business skills are essential to my future career success. I am glad have taken comm299 as it teaches  and inspires me so much that enables me to be more competitive in  a business world.

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Every time when comes to the boxing day or some other holiday, a lot of merchant tag big advertisement on the window display of their store trying to attract a substantial customers  to the store.

They offer consumers a variety of sales promotion such as buy 1 get 2 or 50% discount on selected goods. In china, when Chinese New Year comes, shopping mall are always crowed of people, and everything seems can be bought at a very good deal. Merchants usually offers consumers 200 yuan ‘s coupon if they spend 500yuan. One consumer spend 1000 in total, and he get a 200 yuan’s  value coupon, he may want to buy a stylised jacket of 800 yuan, with that value coupon, he actually pays 400 yuan out of his pocket.  The tricky tactics occurs: with actually paying 400 yuan, if one spends 100 more money, he would get another 400 value coupon.  But in that shopping mall, it’s hard to find merchandise priced at 100 which are actually needed. For me, I often feel trapped in such kind of promotion activity. And I believe that most consumers feel that way, too.

Here, many of the merchants and retailers are very smart to price their goods, they use a statistic method to price the goods according the face value of the coupon, and leave consumers in a trap that seems they just cannot get rid of the coupon if they continues figuring out a way of getting more coupon with spending not too much money.  As a result, consumers probably buy some stuff which are unnecessary and merchants and retailers make a great profit.