promation in marketing
Mar 21st, 2011 by yuewu
promotion are powerful nowadays because it has been apllied widely by firms to increase their products sales. The real meaning of promotion means get the right message to the right audience though the right media. For example, peole often stop by the shops if there are any promotions going on , like what we often see, buy 2 for 1 price, or store give consumers discount coupon for the next purchasing. Therefore, customers are likely go to the store one more time to use the coupon. Another example would be the Mcdonald offer free coffee during the chrimas time in order to attract more customers stop by the store and increase the sales. It’s smart to use such promotion tactics because customers like free drink and once they get into the store, they are likely to purchase more food.![335063-46910-56](https://blogs.ubc.ca/yuewu/files/2011/03/335063-46910-56-300x300.jpg)
However, sometimes promotion could be costly for companies if consumers don not response to the promotion as company expected. Personally, for firm whose products are cheap and acceptable by consumers, promotion would be a good strategy to increase the customer base. But for the company who intends to sell luxury products, promotion may not be very effective because consumer think even the promoted products are still very high. So company should be very carefully when they choose promotion strategy in order to increase its customer base and sales.