Beauty industry
Mar 22nd, 2011 by yuewu
After watching a TV series, I become very interested in beauty industry. Everyone wants themselves to be beautiful and adorable to get other people’s attention. Beauty not only is about having gorgeous apprearence but it’s also related to how self-esteem and self-value can be expressed individually at the best way. There is a lot of money to be made in the beauty industry, now more than ever. Every month, there seems to be a new product on the market promising youth for old women and glamour for the younger women. Every magazine has a big section about beauty products because companies are willing to pay a huge amount of money for glossy advertisement about cosmetics and skin care products. Beside, the anti-age products are growing at a furious age. Many of the top end cosmetics brands create their own anti-age product lines. And it seems that research and develop new anti-age product has became a mainstream in today’s society. Also, over the past five years or so, celebrities have become spokes models for beauty products, unseating the ‘Supermodels’ of the late 80’s, early 90’s. This reflects a general trend in advertising, I think, where celebrities have pitched all sorts of products from watches to foundation. They don’t wear a ton of makeup when stalked by paparazzi, but they may make a ton off pitching it for ad agencies.
So many people are obsessing more than ever about their jowls falling or lines appearing. It’s turning people to cosmetic surgery. At the same time, young people trying to look mature and piling on makeup at places like Sephora, which has whole lines of makeup geared for teens and preteens. More and more younger girls are making themselves up in an effort to appear mature/older.