public relationship in marketing
Mar 31st, 2011 by yuewu
Public relationship is a field concerned with a public image for business, it also a practise of managing the communication between an organization between its public. Public relation disciplines include many of fields such as financial PR, consumer PR, Government PR and so on.
For marketing, it’s focus on the market, consumers and demands. Public relationship is interested in relationship-reducing the conflicts and improving cooperation. Good public relations will create a healthy environment for marketing. But simply providing technical support for marketing is not the same as good public relations.
Managing the Customer relationship is a key factor for marketers to develop their products brand among targeted population.
Here I’d like to talk about how Apple Inc. developed its customer relationship and how the company achieves to a tremendous customer loyalty. First, Apple introduce a variety of products, by doing so, many consumers who may not ready to purchase a apple computer probably want to give gadget like iphone , itouch, ipod a try. This creates new opportunities for new users to be introduced to apple. Apple Inc also create a store only for apple. Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers. This is a space where Mac funs can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer. The company offers consumers a number of different ways to enjoy its products. By giving customers an opportunity to employ Apple in their living rooms, pockets and offices, Apple makes it easy to stay loyal to a brand they already like.
Apple can be so successful is not a result of luck or force beyond its control, it’s a part of a well-thought-out plan that deliver strong products and create an Apple culture in the world.