Have you met any angels in real life? For me, YES! Angels are coming back on December 10th 2013. Although I have watched this fashion show since 2010, I was shocked again by the price of bras those angels wore. One of my favourite angels Candice Swanepoel will wear a 10 million Royal Fantasy Bra while walking on the runway.
Meanwhile, well-known singers will also be invited to the fashion show to give lives with angels, which will match Victoria’s Secret’s different topics. Apparently, lots of people enjoy their fashion show and celebrities will come to the show. It can actually bring a considerable amount of profits to the company because of the so-called “celebrity effect”. When auditors especially females watch the angels, they admire the angels perfect body shape. Therefore, they will start to go to gym to keep themselves in good figures and will go buy bra in Victoria’s Secret. From another part, after watching the fashion show, males are going to think of buying their girlfriends or wives Victoria’s Secret as gifts on event days. I would say that the company really does a good job on advertising their products effectively. Additionally, it has both physical stores and online stores, which enable customers choose either options flexibly.
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