In Zhiying’s blog, she talked about the big success of TaoBao in online shopping market by effectively using the information technology. Personally, I strongly agree with that. On TaoBao, consumers just need to type the key words of what they want into the search bar. Then a list of various commodities will show out. Consumers can also rank the commodities in their own preferences like ranking by price, by hotness, and by time.
On November 11, TaoBao earned approximately $5.75 billion in one day. How does TaoBao do that? November 11 is the “single day” in China. By having that idea in mind, TaoBao claimed that it will have massive discounts on that day to help cheer people who are still single up. Originally, the target consumers are females. However, since the prices are very low on that day, males start to join the big online shopping group. In order to advertise this exciting news to consumers, TaoBao makes great use of its official website on Weibo which is a social application used by almost 90% of Chinese.
Nowadays, TaoBao not only has official application on mobiles, but also on iPads, which apparently create more opportunities for consumers shopping online at any time and at any place as long as there’s internet. Accordingly, TaoBao’s success can’t do without great use of information technology.
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