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<\/p>\nThe Globe and Mail reported on Sep. 20 in 2013, \u201cBlackBerry Ltd. will cut 4,500 jobs, write off more than $900-million worth of unsold phones and abandon parts\u2026 the writedown will lead to a loss of nearly $1-billion.\u201d<\/p>\n
Based on my research, BlackBerry has made two big mistakes. First, BlackBerry gives up its opportunity to establish a point of difference. The all-touchscreen cellphone market has been occupied by Apple and Samsung before Blackberry Z10. \u00a0BlackBerry has its easy to use key-board cellphones as its point of difference before the Blackberry Z10. It should have kept developing that point of difference. \u00a0Second, BlackBerry didn\u2019t focus on its customers.a BlackBerry insider, \u201c\u201cWe believed we knew better what customers needed long term than they did. Consumers would say, \u2018I want a faster browser.\u2019\u2026\u2018You might think you want a faster browser, but you don\u2019t want to pay overage on your bill.\u2019\u201d This mistake shifts customers\u2019 preferences from BlackBerry.<\/p>\n
Many Canadians were once proud\u00a0of BlackBerry, and it is just \u201ctoo Canadian\u201d to fail, but its future is still bleak.<\/p>\n
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Resources: http:\/\/opinion.<\/a>fina<\/a>ncialpost.c<\/a>om\/2013\/09\/27\/blackberry-ltd-canada\/<\/a><\/p>\n http:\/\/www.theglobeandmail.com\/report-on-business\/the-inside-story-of-why-blackberry-is-failing\/article14563602\/?page=all<\/a><\/p>\n http:\/\/www.theglobeandmail.com\/report-on-business\/trading-in-blackberry-halted\/article14440386\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Globe and Mail reported on Sep. 20 in 2013, \u201cBlackBerry Ltd. will cut 4,500 jobs, write off more than $900-million worth of unsold phones and abandon parts\u2026 the writedown will lead to a loss of nearly $1-billion.\u201d Based on … Continue reading