Knowing how to keep employees loyal to the company is important after it starts up, and more and more companies are now encouraging their employees to pursue their own passion to keep them. I think this is a wise way to make their employees feel more satisfied and happier so they would more likely to stay at this company.
Having employees that have exactly the same goal with the firm is definitely great, but it is also pretty rare. Mostly, company and employees want things that it is not exactly the same. So, to make ambitious employees satisfied, I think it is better for the company to encourage employees to use the extra time to focus on their own project. In that way, employees will work even hard because of company’s humanization, and they will also work more efficiently because the sooner they finished their duty, the earlier they can start working at their own project. Of course there are certain risks for the company doing so, for example, some employees may leave the company and start their own career. So, I think that’s still something that the company should judge and weigh about.
Reference:
http://www.entrepreneur.com