I think the blog post posted–“             Increase your chances of making your next government bid a success with the Learning from Bids service” on Canada Business Network makes a really good point about customer service. This article talks about the importance of customer service for a company and how to improve it.

In my opinion, customer service is pretty critical in this fiercely competitive market. Most of the companies in the same industry provide really similar or even same products, so the key reason for the customers to choose one company over the others is how much satisfaction they can get from customer service from the company. Customer service is important for all the industries but especially for the industries that provide service such as insurance agency, accounting firm, and event planner, because for these industries, customers will have a lot of contact with the company, they need to consult first before they decide to choose the company or not, and if the company couldn’t impress consumers by their excellent customer service, it would lose them. Furthermore, even the customers choose this company, it still needs continuously provide their service to keep the customers loyal.

In a word, providing outstanding customer service is one of the most decisive ways for a company to survive in the fierce competition.