I had the pleasure of working with a fantastic group of colleagues whom were all ambitious and determined to work their fullest potential. Therefore, my experience of completing this marketing assignment has been excellent. As great as our group was, we still faced many obstacles and challenges during our assignment. For instance, for assignment one, we were still learning on how to work as a team. In effect, it was initially difficult for us to connect our different contributions into one whole idea. For our SWOT analysis, we each assigned different roles for the strengths and weaknesses. However, we didn’t review each of the SWOT until the last minute and we ended up in an argument to decide which points should stay. In other words, although our ideas were well established, they were disorganized. I felt like we had a good grasp of the assignment instructions and I learned what not to do for the next assignment.

Nuk helping setting up the video for the overall summary.

I was excited to ace the second assignment by not making the errors we previously made for the first assignment. We divided the work again but this time, we all peer reviewed each section, and we closed any gaps of potential errors. I was extremely happy to get a 100% on the second assignment as it reflected the effort we put. Reflecting upon this, I realized that team effort prevails individual effort.

Finally, the third video went very smoothly. We all contributed ideas for the script in an organized fashion. The filming was done in a period of three days and the results were spectacular. I really enjoyed the video assignment as it was a challenging assignment that broke away from the traditional class presentation of using Power Point.

With this assignment, I was able to learn how to apply the marketing concepts through analysis of a real business firm.

Michelle getting ready to film the overall summary

We went to Target in Richmond to get a first-hand experience of how shopping is like in Target. Anita is holding Target’s REDcard which is Target’s own banking card that can be used to get special discounts.

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