Think coffee and doughnuts and chances are you will think of Tim Hortons if you are Canadian. What you may not know about the franchise is their emphasis on making a nationwide difference. Tim Hortons’ social value is created through the franchise’s involvement in children’s foundations and local programs. Their Timbits Minor Sports Program in particular is one that has made a lasting impression on me. Having been fortunate enough to experience from both the players and the coaches side the offerings of the program. Growing up, ringette was my sport of choice, and even though our jerseys did not have the Tim Hortons’ logo on them back then, post-game doughnuts from Timmies’ were common occurrences.

For children age four to eight, the program encourages the live active lifestyle without the competitiveness factor for players of hockey, soccer, lacrosse, t-ball, baseball or ringette. Meanwhile providing bonding opportunities for the whole family.

For coaches, the program provides leadership experiences and occasionally goodies from Tim’s.

For Tim Hortons, the franchise is advertised through the logos on players’ jerseys, jamboree events, and mentions on each association’s webpage.

http://www.timhortons.com/ca/en/difference/local-programs.html

Image from: http://bnwr.ca/gallery/709/1289495123/timbits_ringettte_logo.jpg