In response to classmate Jiejie Zhao‘s post questioning Blackberry’s future, the glory days of the once industry leading telecommunications company is far behind as Blackberry has had to cut jobs, undergo change in CEO and the back and forth of acquisition offers.
Formerly known as Research in Motion (RIM), the company’s plan to sale itself is similar to its popularity, a thing of the past. In Jiejie’s post she writes that the reason for Blackberry falling behind is it failed to match its competitors, Apple and Samsung’s technology, but another reason for Blackberry’s downfall is that the company has lost the trust of its corporate and government market. Blackberry’s future is bleak as recently, both Pfizer and the U.S. Department of Defense have started telling its Blackberry users to make the switch, indicating that Blackberry’s era has truly come to an end unless newly appointed interim CEO can find a way to breath life back into the company.
Although the the company has announced that it will focus on the corporate and government market, the question remains: Can they regain what they have lost or is it too late?
Image from: http://wpmedia.business.financialpost.com/2013/11/bb-devices.jpg
