Recently I have read a marketing blog about website promotion strategy.(see the link below) The tips provided in this post are quite related to what we have learned and discussed on marketing mix-promotion in class.

In the blog, the author suggested several steps to teach us how to promote a blog/website. First a blogger/website designer should think about a popular blog/web platform, which will be search engine friendly. Next a blogger/website designer should make the discussion board active. Then a blogger/website designer need to create a few articles covering keywords that people are targeting via the website and submit all of them on article publishing web sites.

In my point of view, if someone wants his/her page to be widely known, he/she has to make the content well formatted, unique, not duplicate and not cliché. Moreover, go to visit other’s blogs/website and leave comments there can also be an effective way since communication is always two-way, other bloggers/web owners will go back to see your posts. In addition, in order to make the blogs/websites widely spread, the designer need to update it frequently so as to catch up with the current trend, videos, insert images, and links must be very useful. Also the bloggers/web designers ought to add the “like” and “share” buttons to attract website viewers to forward the pages.

link: http://olmaweblinkdirectory.com/blog/website-promotion-strategy/

      Recently I have read Wenyu Liu’s post on “Enhance brand reputation”, in her post; she analyzed several ways to improve company’s reputation and provided two examples of how company used strategies to enhance their relationships to customers. One company is Starbucks, which focused on recycling and eco-friendly issues to attract potential consumers and absorb more loyalty consumers. The other company is Tim Horton’s, which established a non-profit organization for donation to the young generation to help them build strong personalities to benefit their whole lives. It is no doubt that these public welfare establishments enhance companies’ reputation in the public to a large degree.

      Nowadays, many companies use the internet as a tool to manage their public relationship. Generally, generating awareness and visibility online involves a number for channels, including search engines and social network. Many consumers now browse websites to get acquainted to a company, then to become a fan of that. By optimizing the structure and content of the website, one can improves accessibility, knows the company’s culture, products, and contributions to the society in detail. Search engines also have an easier time finding and indexing the content on the site. When the search engines can find you, there is a greater chance that customers will find you. Managing a brand’s online reputation is also about maintaining trust. Delivering on consumer expectations in search is central to this effort. Since consumers associate high search rankings with prominence, authority and popularity in a brand’s field or industry segment don’t lose your customers’ trust by failing to appear for your brand and industry terms.

     Also, social media is a very useful tool. One company can be visualized by the advertisements in magazines, on TV and on the websites. Think about those facebook groups which have thousands of fans. They are always so fond of the activities their favorite companies held. As mentioned above, non-profit programs or public activities which relate to eco-friendly issues or funds for youth growth are also appreciated.