Monthly Archives: January 2011

more thoughts on “Customization vs. Personalization”

While I was reading the blog “Customization vs. Personalization”, posted on The advertisInc Blog (UBC AdvertisInc), I realized that it would be a great topic for my weekly marketing blog post. In that post, Rachel brief described the meaning of … Continue reading

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Innovation is all that matters

When I first heard the phrase ” life was much easier when Apple and Blackberry were just fruits”, I laughed and told my friends as if it was just another amusing joke, yet I started thinking. Obviously, Apple has a … Continue reading

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