Our Project is the social media plan for Cartems Donuts. I learned a lot from the project.

At the very beginning, when we deciding which project we should choose, we have many options, like CIBC, the company of Stephanie’s father, however, we tend to choose a small company which we can get as many support as possible from the company. Cartems is the one we are looking for, it is small, just started, active on several social media, and ready to have us helping them.

I think the most important factor of social media is communicating with visitors. If the social media can involve the visitors, it can win.

Jordan, the founder of Cartem, also the administer of cartem’s facebook, twitter, and Instagram, want more customer engagement too. So we start the project from the aspect.

We make some analysis about the current users, we find that the twitter is more active than facebook, and we only have 8% who click to the website of cartem from the social media.

Based on the analysis, we did three tests using the password of cartem, to find out what has happened if we engage more with users.

The process of doing this project is interesting, and we can use the knowledge we learn in class into practice. We have a pleasant conversation with Jordan, discussing the current situation of cartem’s social media and the future develop plan. Jordan is satisfied with what we have done for their company, and hope we can do more about the project.

As a member of our team, I am proud of the good job we did! However, I also find that there are some problems for small companies to run the social media. They can’t let an employee who focus on the social media, for example, Jordan is the boss as well as the administer of the social media, it means he can’t wait online to interact with users. I think it is due to the high human resource cost, but it worth the investment if you can attract more customers.

All in all, after the course, I begin to understand what is E-marketing and the basic principles, and during the project, I try to use them in practice, I really find it useful. I know little about internet marketing before, but now I feel more confident about this area, I think I will develop social media plan for my company.