“Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year (Wikipedia)”. Making it easier to understand, I interpret the term of fast fashion with 3 Fs: fast manufacturing, fast selling, and fast updating. In others words, customers can purchase clothes with the most recent fashion styles at a low price. That must be an excellent deal for young people, who are interested in new and diverse things. The list below includes most fast fashion brands.
- Zara
- H&M
- GAP
- Topshop
- UNIQLO
- Armani Exchange
- Abercrombie&Fitch
- Forever 21
- Urban Outfitters
- MUJI
- Comme ça ism
- C&A
- American Apparel
- Aeropostale
- American Eagle Outfitters
- United Colors of Benetton
- Next
As we see, there are a lot fast fashion brands already sharing Vancouver’s fashion market. Among these brands, Zara and H&M are the most popular two. Both brands have a large turnover rate for their products and seasons, which let customers follow the current fashion trends. On the other hand, it can be a market strategy as well. The fast updating of clothing makes Zara and H&M sell their products with a full price during short interval of each set. Moreover, those fast fashion brands do not limit to any targets. To do so, they make their images and products fit for many young, smart and fashion males and females.
During the last 3 years, fast fashion has been rapidly developed in Chinese market. Zara, H&M, Forever 21, UNIQLO, etc are more popular than other clothing brands among young people. As a Chinese, I am wondering that if China is able to “copy and paste” this new shopping style and marketing strategy into the Chinese fashion industry. How long the growth can last is another point to think about.