Recently, I looked for a new bed for my new rental place on IKEA’s website. While I was searching for products, I started to think about why IKEA is the first and only brand appeared in my head when I think of furniture companies. 
IKEA is actually a Swedish corporation who is the first furniture company expanded globally and successfully. IKEA is famous of its qualified products and a relatively low price that most people can afford. However, I would say the in-store shopping and purchasing experience is the most valuable strategy for both IKEA and its customers. If you have ever been to IKEA, you might realized that you rarely saw employees or sales person around while you were shopping. By noticing that, I think of IKEA as a furniture supermarket which provides customers comfortable and relaxing environment to try and choose their products. They also give customers suggestions for decorating home through open sample rooms with different themes. Customer can actually try and see the combination of different sets. On the other hand, IKEA has a unique process for customers to get products on hand. Not like usual stores or shops, IKEA asks customers to write down each good’s code and find them by customer selves at the back warehouse. It gives consumers experience of picking up stuff by their own and make them feel like they are the designers for their houses. That process actually gave me a lot fun when I shopped there. This market strategy really helps IKEA to stand out from other competitors. 
Moreover, IKEA’s catalog is well-performed for promotion. Customers can get lots of information from it. Other points I want to mention are IKEA food and the online shopping website. If you are interested in those, you can go to http://www.ikea.com/ca/en to have a look.
